Globally known brand 1xBet has become the official betting partner of the Liga 2, the second division in the Peruvian football league system. The agreement is for one year with the possibility of extension, with the deal signed in Lima on May 16th.
Peruvian Liga 2 was founded in 1943, growing to 14 teams, with plans to expand to 16. The first step in growing the media profile of the Liga 2 will be to broadcast more than 50% of matches on TV and OTT platforms. This will enable supporters to follow their favourite teams from the comfort of their homes and bet on games with the proven 1xBet bookmaker.
Liga 2 will temporarily change its name to Liga 2 1xBet, with the Liga 2 1xBet logo placed on all game kits, the league’s official website, the clubs and leagues social networks and all match tickets. All league stadia will also install banners with the Liga 2 1xBet logo. And 1xBet will be able to use images and videos provided by the league, as well as club logos in promotional materials.
Carlos Eduardo Ferreira, official 1xBet representative, says: “We are pleased to become the Peruvian Liga 2 official partner. 1xBet is one of the most popular betting brands in the world. Our company operates in dozens of countries in Africa, Asia, Europe and Latin America, and its official website is presented in more than 60 languages.
“1xBet has active partnerships and sponsorships with FC Barcelona, PSG, Lille, La Liga, Serie A and other popular sports brands and organizations. The partnership agreement with the Peruvian Liga 2 will be a logical extension of our support of sports and will help increase the 1xBet recognition in Peru.”
Agustin Lozano, President of the Peruvian Football Federation, adds: “Closing an agreement with a brand with international presence is a milestone for Liga2, and we are sure that we will accomplish great things for the benefit of the development of local soccer.
“Having a sponsor like 1xBet brings us closer to our goal of ensuring that the second division clubs achieve economic stability that guarantees the commercial growth of the tournament.”