1xBet has become the official betting partner of the French football club Olympique Lyonnais, commonly referred to as Lyon. The agreement between one of the world’s leading betting companies and the seven-time champions of France is for the 2021/22 season. 1xBet becomes Lyon’s exclusive betting partner in Africa (Sub-Sahara and MENA regions) and has the right to use club logos and imagery in its promotional campaigns. Also, while Lyon’s home matches in the French Championship are broadcast in Africa, fans will see 1xBet advertisements on LED boards.
1xBet spokesman, Alex Sommers, said: “We are pleased to enter into a partnership with a club of this level. Lyon is one of the strongest clubs in French history. The team has won many Ligue 1 victories, has successfully represented its country in European club tournaments, and recently played in the Champions League semi-finals. In addition, Lyon is very popular in Africa, and this region is extremely important to us, which is also shown by our status as an official partner of CAF. Lyon is a top-level brand, just like 1xBet. Therefore, we expect a significant synergy. As a result, Lyon fans can prepare for an abundance of promotions, special offers and pleasant surprises that will allow them to get even more positive emotions from the sport and the results of their team.”
1xBet expects this cooperation to assist Lyon in its bid for the French League 1 title, just as with the support of 1xBet, Kairat became the champions of Kazakhstan after a 16-year break.