Global betting company 1xBet took part in SBC Summit in Lisbon as a Premium Sponsor, highlighting both its role in industry growth and the significance of the European region for the brand.
The 1xBet booth treated guests to gifts, cocktails and profitable offers as part of the 1xPartners affiliate program.
The brand also presented the Game Zone B855, designed in the style of Paris Saint-Germain, where visitors could relax and have fun. The special guest at both locations was legendary footballer Claude Makélélé, drawing huge attention signing autographs, talking with visitors and taking photos with the brand’s partners.
1xBet guests also took part in a prize draw for valuable prizes, including Nintendo Switch 2 gaming consoles, tickets to Paris Saint-Germain games, stylish Jordan Wings Cashmere and Leather Varsity Jackets and an exclusive Louis Vuitton Horizon 50 suitcase.
Simon Westbury, 1xBet’s Strategic Advisor, says: “We were proud to extend our partnership with PSG, launch the first Global Player Protection Report for Western Europe, and join the Eurasia Leaders Panel to help shape the conversations driving our industry forward.
“The SBC Summit was a fantastic experience, and we are already excited for 2026. The Summit is known as the Greatest Show in Gaming, and this year’s event truly lived up to that reputation, from the Legends Match through to the SBC Awards.
“The Summit provided an excellent platform to welcome guests, strengthen existing relationships and create the foundations for new business opportunities.”
The 1xBet booth thrived with productive networking, with the brand’s Managers highlighting the advantages of the 1xPartners affiliate program, exchanging ideas with attendees and exploring mutual growth opportunities for future collaboration.
An even more dynamic discussion unfolded during the Eurasia Leaders’ Panel: Expansion or Contraction – Which way will the bridge between continents swing? featuring Simon Westbury as a speaker.
Experts shared views on the prospects for operators in the Caucasus, Central Asia and the Balkans, regions where innovation is quickly taking hold and new hubs of gaming culture are emerging.
