Already a main sponsor of FC Barcelona, Lyon, La Liga and ESL. Betting and gaming technology leader 1xBet has confirmed a further global sponsorship agreement with MIBR, the biggest esports team in Brazil.
1xBet will sponsor MIBR’s male and female CS:GO teams, with branding appearing on the team jerseys for the next three years. The deal was put together and promoted along with the global sports marketing agency SPORTFIVE and will also see 1xBet supporting the launch of the ‘Be a Legend’ project.
“These investments should intensify the pursuit of high performance by all our teams throughout 2022. We believe that this year will be productive and with a milder scenario in relation to the pandemic. We will invest in bootcamps, tournaments, experiences, plus a possible return to our Gaming House in the US and who knows, hopefully win some titles!” says Roberta Coelho, CEO of MIBR.
1xBet representative, Alex Somers, added: “We are glad to be a partner of one of the most influential esports teams in the world, and we are very enthusiastic about being part of its journey. We are anxious to see what the upcoming three years will bring for the organisation and its community of fans”.