Lisbon hosted one of the year’s most important ceremonies for the global iGaming industry – the 2026 SBC Awards, recognising companies and projects that have significantly influenced market development and set benchmarks in key areas of the industry over the season.
This year, 1xBet once again took home an award, winning Marketing Campaign of the Year, and reaffirming its status as a global player by receiving recognition from the professional community.
Winning this award demonstrates the brand’s highly effective creative strategy and its expertise in engaging a multi-million-strong audience worldwide. Large-scale promotional campaigns, collaborations with professional sports stars and partnerships with leading football clubs such as FC Barcelona, PSG and others set a high standard for content in the media landscape.
Behind such large-scale campaigns is the hard work of the brand team: strategy, creative, regional marketing, partner collaboration and an understanding of how to adapt a single idea for different markets. This ability to combine global scale with local nuances is becoming increasingly essential for major iGaming companies.
The SBC Awards recognition is a testament to how well-executed marketing translates into loyalty from millions of users and growth in business metrics for both 1xBet’s partners and the company itself.
Pathway to a successful future
Winning an SBC Award is a remarkable achievement for 1xBet, as recognised at the ceremony in Lisbon. This success is the result of the coordinated efforts of a large team of professionals and the unwavering trust of millions of players and partners worldwide.
Winning the prestigious Marketing Campaign of the Year award sets an incredibly high bar for the future. This triumph provides powerful momentum for the company’s continued global expansion, the development of new technological solutions, and the launch of cutting-edge products in 2027.
1xBet continues to drive the industry forward, proving that true leadership is a constant pursuit of excellence.
TAGS: SBC Summit 2026, SBC Awards 2026, 1xBet
