International betting company 1xBet has signed a sponsorship agreement with one of the world’s largest esports organisations, OG. The contract with the four-time winners of The International is for one year, with an option to extend. Under the terms of the agreement, 1xBet partners with the OG esports teams in two disciplines, CS:GO and Dota 2.
The 1xBet branding will appear on the teams’ equipment, as well as in the gaming office and on the official website of the organisation. Media activities are also envisaged on OG Esports’ digital platforms, which have a combined audience of three million people. This will ensure that even more esports fans will be able to discover and take advantage of the exciting offers available on 1xBet.
A spokesperson for 1xBet said: “Just one year after its inception, the OG organisation has managed to win The International, earning the adoration of hundreds of thousands of fans in all corners of the globe. OG knows how to ignite the hearts of fans with vibrant performances and an innovative approach to CS:GO and Dota 2. There is a big adventure ahead, and we are sure it will be accompanied by resounding victories. With 1xBet, the organisation will write a new and exciting chapter in its history – #DreamOG”
“We are delighted to welcome 1xBet to our family of partners. It is one of the world’s most recognisable bookmakers. The brand pays great attention to the development of esports, collaborating with major organisations, among them giants like ESL. There is no doubt that the partnership will be effective and fruitful”, added OG Esports.