Global bookmaker, 1xBet, has been named as a sponsor of Indian esports and gaming company Skyesports’ franchise CS:GO league, Skyesports Masters.
Both organisations are committed to working together to raise the awareness and profile of the league across the esports-hungry the nation.
The Skyesports Masters season runs from July 8th until August 17th, with four of the eight franchised teams qualifying for playoffs on August 26th, in front of a live audience at the Koramangala Indoor Stadium in Bengaluru (Bangalore).
1xBet joins a Skyesports Masters sponsorship group which also includes Microsoft and works with Skyesports to help build a sustainable CS:GO ecosystem in India and the surrounding region and create revenue opportunities for the eight team franchises.
Skyesports Masters is the latest element in 1xBet’s extensive and expanding esports partnership portfolio across Asia. In June, the bookmaker was the presenting partner of the Dota 2 Bali Major and back in April, it secured a deal with Hong Kong-based esports organisation, Talon Esports.
In December 2022, 1xBet partnered with the Champion of Champions Tour CS:GO circuit and in 2021, it became the global betting partner of ESL.
