World-renowned sports betting company 1xBet has entered into an exclusive sponsorship agreement with the top-flight Brazilian football league in the state of Sao Paulo, the Campeonato Paulista.
Known as the ‘Paulistao’, this 16-team league runs from January each year and features some of Brazil’s best-known teams, including Corinthians, Palmeiras, Santos and Sao Paulo. It is the oldest established league in Brazil, having been founded in 1902.
The partnership with 1xBet will see the bookmaker’s advertising appear on static and LED boards during all Paulistao Championship matches, as well as on the league’s social networks. And fans can also expect more surprises from 1xBet, such as bonuses with free bets for Championship matches.
“1xBet strives to partner with only the best, of which Campeonato Paulista is a prime example. This tournament is one of the most exciting in Brazil,” said 1xBet spokesperson, Alex Sommers.
“The tournament is of interest to a huge number of sports fans, as is 1xBet. I am sure that our cooperation with Campeonato Paulista will satisfy the needs of football fans around the world and will benefit both the tournament and our company.”