Often described as the most prestigious betting awards in the world, the SBC Awards, held in London just prior to Christmas, saw bookmaker 1xBet company securing the Best Sponsorship of the Year award.
Winners are determined by a jury made up of reputable gambling industry representatives and the ceremony itself was attended by over 800 guests. A 1xBet spokesperson said: “We are very pleased to win at the SBC Awards – this award is not known as the bookmaker’s Oscar for nothing. Recognition from a jury of people who have achieved so much in their professions means so much and we will continue to strive to ensure that the number of nominations for 1xBet increases every year.”
The 1xBet sponsorship program is totally global and the company actively invests in and collaborates with leading sports clubs and organisations in various disciplines. 1xBet partners include football clubs Barcelona and Lyon, Italian Serie A (the official sponsor of which is 1xBet), the Confederation of African Football and esports organisations ESL and WePlay. The company’s advertising can be seen during La Liga, the Spanish Cup, the Brazilian and Chilean Championships, the 2022 World Cup Qualifiers in South America and many other competitions.
1xBet has previously won SBC Awards for Rising Star in Sports Betting Innovation, Best Affiliate Product Innovation and Best Esports Operator of the Year, and this year was nominated in a total of six further categories: Best Football Sportsbook of the Year, Best Esports Operator of the Year, Best Affiliate Program, Best Casino Operator of the Year, Best Marketing Campaign of the Year and Best Mobile Operator App.
