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888 completes William Hill acquisition

888 completes William Hill acquisition

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888 Holdings has completed its takeover of William Hill after successfully bidding for UK bookmaker’s international business in 2021, with 888 now set on integrating the William Hill and Mr Green brands into its existing portfolio.

The enlarged group will be led by the current CEO at 888, Itai Pazner, who will be supported by Yariv Dafna as CFO and Guy Cohen as COO, both existing 888 board members. Former William Hill CEO, Ulrik Bengtsson, and CFO, Eric Hageman, will both leave the company. Former William Hill Chief People Officer, Mark Skinner, and Chief Product & Technology Officer, Satty Bhens, will both remain with the new company in those same roles.

Pazner commented: “I am delighted to announce the completion of our transformational combination with William Hill,” said Itai Pazner. “We have built an outstanding leadership team, combining strengths from across both businesses, and as I look at the future, the combination of our product and content leadership, powered by our proprietary technology and our world-class brands, gives us a powerful platform for growth. I would like to thank Ulrik and Eric for the great job they have done at William Hill, and I wish them well for the future.”