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888AFRICA partners with Incentive to introduce new ‘crash’ games

888AFRICA partners with Incentive to introduce new ‘crash’ games

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Leading online betting and gaming operator, 888AFRICA, has partnered with acquisition and retention specialist, Incentive Games, to develop a new suite of Velocity crash games, entitled Velocity Classic, Velocity Turbo and Velocity Free. The three games will launch in Q2 2024 in five countries.

The suite of bespoke games is tailored by Incentive Games to ensure seamless integration and enhanced player engagement. Once live, the Incentive Labs team, a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions, will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.

John Gordon, CEO & co-founder of Incentive Games, says: “888AFRICA is one of the fastest-growing brands in the region, and we are honoured to help fuel their expansion. Their new crash games are different to everything else in the market and are shifting the gears of innovation!”

Christopher Coyne, co-founder & CEO of 888AFRICA, adds: “We are on a mission to bring high-quality, entertaining and unique betting and gaming experiences to players across Africa. These exciting and dynamic games will help us do exactly that, while differentiating our portfolio of titles.”