Affilka by SOFTSWISS has partnered with Gaming Operations Academy to support the upcoming Affiliate Management Course. This three-day event, from January 13th to 15th, targets iGaming professionals eager to enhance their skills in developing and scaling affiliate programs.
Designed primarily for Affiliate Managers, the course covers launching and managing programs, partner attraction, promotional negotiations, performance tracking and relationship building.
It also benefits General and Marketing Managers, business owners, HR professionals and affiliates, with participants gaining insight into affiliate channel workings and traffic quality assessment.
Anastasiya Baravaya, CEO at Affilka by SOFTSWISS, says: “Affiliate management today requires much more than traffic acquisition. It spans strategy, trust, data and the ability to adapt to a rapidly changing market.
“Partnering with Gaming Operations Academy allows us to share practical experience from working with hundreds of brands and affiliate teams, helping participants build programs that are sustainable, transparent and commercially successful.”
The program delves into Affiliate Managers’ core duties, covering daily operations and strategic planning. Attendees learn to identify and segment affiliates, engage effectively, negotiate deals in budget constraints and measure performance using real-world examples.
Risk management, commission structures and the balance of commercial and regulatory requirements are also discussed.
Elaine Gardiner-Ruddock, Managing Director at TAG Media and Affiliate Management Academy Course Director, adds: “Affiliate Managers today are expected to perform a constant balancing act; driving growth in an increasingly competitive market while navigating regulatory pressure and a rapidly evolving affiliate landscape.
“The real challenge isn’t scale, but sustainability: building strategies that attract the right partners, adapt to changing engagement models and remain resilient over the long term.
“This course empowers Affiliate Managers to make informed, data-driven decisions using proven methods for recruiting, scaling and optimising affiliates. Partnering with Affilka allows us to bring these methods to life through real-world scenarios, giving Managers the tools and insights needed to execute smarter and more effectively.”
Gaming Operations Academy specialises in training and recruitment for the global gaming sector. It provides CPD-accredited, industry-led education in affiliate management, online gaming, sports betting, compliance, AML and responsible gaming.
Following the course, Affilka by SOFTSWISS will join iGB Affiliate Barcelona on January 20th & 21st. Current and prospective partners are invited to Stand 81-K30 to explore how the platform can enhance their affiliate marketing strategies.
