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Affilka by SOFTSWISS & smooth affiliate marketing platform migration

Affilka by SOFTSWISS & smooth affiliate marketing platform migration

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Enhanced features, stronger security and lower costs are key reasons for migrating from one affiliate marketing platform to another.

Affilka by SOFTSWISS, a leading affiliate tracking software provider, shares tips for a smooth migration process.

Pre-Migration requires goal setting, data selection and communication issues as the highest priorities. Clarify desired objectives and outcomes of migration and identify key metrics to track before, during and after the process. Determine specific data to migrate, including player and partner history. And assign a dedicated person to streamline communication with platform provider specialists during the migration.

Migration requires ensuring that all stakeholders are fully informed and aware of the process, preparing mapping files and configuring the system and communicating the migration schedule, timeline and any potential downtime. All necessary mapping files must be collected and formatted according to the new platform’s requirements. Data must be clean, accurate and up-to-date. And new platform settings must be configured, including commission plans and referral links, to ensure that all integrations with other systems function correctly.

Post-Migration requires effective communication with affiliates, organisation of training and post-migration monitoring is imperative for facilitating subsequent operational success. Affiliates’ referral links need to be updated promptly, minimising need for additional player migrations later. Training sessions should be offered for affiliates and operator personnel on using the new platform, and the system must be monitored for any post-migration issues and to gather feedback from affiliates and staff.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, says: “The migration time depends on how quickly the client prepares the mapping files. More data means a longer process, but it typically takes a few weeks for preparation and a few hours for migration to the production environment.

“Quick and clear communication with the client’s team is essential for a successful migration. When the client responds promptly and clearly, the migration progresses smoothly as planned.”