SCCG Management and Applift have partnered to enhance app store visibility and performance for African iGaming operators.
This collaboration seeks to leverage advanced optimization tools to boost visibility and user engagement across the continent’s burgeoning mobile gambling sector.
Africa’s mobile gambling industry is witnessing unprecedented growth as smartphone use becomes more widespread. However, many operators struggle to stand out in crowded app store environments.
The alliance between SCCG, a leader in iGaming advisory services, and Applift, a company specializing in App Store Optimization (ASO), aims to address these challenges with innovative solutions tailored for the African market.
Stephen Crystal, Founder & CEO of SCCG Management, emphasizes the transformative potential of this partnership: “At SCCG, we identify and scale the technologies that shape the future of gambling.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale, and our global presence ensures the right operators and platforms benefit from this innovation.”
The partnership will not only focus on Africa but will also extend its reach to regions such as North America, Latin America, Europe and Asia. SCCG, which collaborates with over 120 clients globally, plans to utilize its extensive network and local expertise to facilitate the integration of Applift’s technology into African gambling platforms.
Bar Nakash, Applift’s CEO, highlights the strategic significance of this collaboration: “At Applift, we have helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users – all through our unmatched ASO technology and data-driven approach.
“Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we are not just optimising; we are redefining how gaming brands win in the app stores.”
