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AllSported strikes rightsholders deal with The Racing Partnership

AllSported strikes rightsholders deal with The Racing Partnership

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Expert horse racing trading solution, AllSported, has signed an agreement with horse racing rightsholders, The Racing Partnership, allowing the provider to carry data for UK and South African horse racing content on its platform on behalf of licensed betting operators.

A subsequent integration with the Press Association means AllSported’s partners will also be able to distribute the PA’s race day data to their clients. This combined with Racing Post content synergistically provides a continuity in the product between all these countries.

Additionally, the access to these tracks will generate greater turnover for the rightsholders by virtue of AllSported extending the trading window with more efficient pricing, while front end content engages customers. This marks an important step in AllSported’s ongoing strategy to take racing to a wider audience, enabling international bookmakers to access a higher quality, data-driven product without having to complete multiple integrations and pay unattractive rates, while ensuring more money comes back to domestic racing.

Alan Casey, CEO of AllSported, says: “This is a huge step for us as we continue to make racing available to a wider audience, with an official product that contributes back into racing in the respective territories. The best path to success for racing is an engaging product for customers with competitive pricing.

“This benefits customers and operators, while also returning revenue to rightsholders so they can continue with their efforts to grow the sport. Of course, this serves to improve the final product as well. We are excited to work with The Racing Partnership and look forward to a mutually beneficial relationship as we change the face of horse racing for the better.”

Mark Kingston, Director of Media Technology & Production at The Racing Partnership, adds: “We’re delighted to have entered into this licence agreement with AllSported. We’ve been extremely impressed by the passion, vision and integrity as well as the attention to detail that they have shown in our dealings with them.

We look forward to a long and successful partnership as both out businesses continue to grow.”

Formerly a three-way joint venture between Racing Post, Banach and TXODDS, AllSported’s customers can still expect the Racing Post plug-in as standard with the AllSported package, allowing them to offer an immediate tier-one content offering to bettors.