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Alpha Affiliates wraps up successful 2023

Alpha Affiliates wraps up successful 2023


And announces Affiliate Race winners

Alpha Affiliates, leading direct advertiser for the iGaming industry, has reflected on a year of achievements and milestones. The company, known for its innovative approach to affiliate marketing in the sector, has experienced remarkable growth in all facets of its operations, solidifying its position as an industry leader.

The company is also proud to announce the winners of its inaugural Affiliate Race who will shortly receive their well-deserved rewards. 

Milestones & Expansion

In 2023, Alpha Affiliates achieved a 30% increase in affiliate partners, consolidating itself as a preferred choice among affiliates.

Amidst this rapid growth, the company launched new casino brands Rakoo, OnLuck and Casino Infinity. These additions to its portfolio not only highlighted the commitment to providing diverse gaming experiences, but also contributed to its status as a dynamic force in the iGaming industry.

Geographical market expansion was a key strategic move in 2023, with Alpha Affiliates making significant strides in new markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia and Hungary. This diversification not only broadened its reach, but also ensured a more comprehensive and inclusive gaming experience for iGaming enthusiasts worldwide.

Partnerships, Collaborations & Awards

Alpha Affiliates celebrated its 11th anniversary in style by hosting a €200,000 Affiliate Race for its partners, and a milestone party in Cyprus, as a testament to the company’s commitment to fostering a sense of community with its affiliate network. This was further demonstrated by new partnerships formed with niche media entities, including Affpapa, Affiverse Media, Global Gambling News and SiGMA World. These collaborations bolstered the company’s reach and ensured its presence at the forefront of industry discussions and developments.

Alpha Affiliates also proudly secured the Affpapa Award, and the team’s participation in six major conferences, including iGB London, SiGMA Dubai, iGB Amsterdam, SBC Barcelona, SiGMA Cyprus and SiGMA Malta, further cemented its status as an industry leader and innovator.

During SiGMA Malta, the company showed its social and collaborative nature in its popular booth, where it displayed a preview of its cutting-edge affiliate platform, provided exclusive merchandise, engaged in stimulating conversation on industry trends and raffled €7,500 with participants.

The Affiliate Race 

Part of the company’s creativity has stemmed from launching innovative events and competitions. From October 15th to Christmas Day – December 25th – Alpha Affiliates hosted the Affiliate Race, where top partners competed for prizes and Hall of Fame spots. With over €200,000 at stake, the Top 30 partners in terms of Net Gaming Revenue (NGR), will soon receive their well-deserved rewards.

The Top 5 will be further honoured with exclusive branded rings, making this competition a remarkable success. The Affiliate Race provided a unique opportunity to boost earnings, with similar opportunities being prepared for 2024 and beyond.

Growth & The Future

The Alpha Affiliates team experienced substantial growth in 2023, with 30 new employees joining, including Irina Makarova as Chief Marketing Officer and Irina Pisanko as Chief Product Officer. It also welcomed the promotion of Boris Pashnev to CEO in December.

Alpha Affiliates will be continuing to expand its workforce in 2024 and is expected to grow by a further 20% in the new year.

2024 will be the year for expansion, both internally within teams, and regionally, strengthening its position in tier one and tier two markets, with eyes set on several new EU regions. The company will align its strategic moves with the company’s vision of becoming a global leader in the iGaming affiliate space.

As part of this brand expansion, Alpha Affiliates is looking to solidify its media presence by attending key industry events such as the Amplify Summit by Affiverse Media, iGB, SBC and SiGMA.

The company will also launch its brand-new podcast series in partnership with Affiverse in January, looking at the latest trends and tips for affiliate marketing within the iGaming sector.

Boris Pashnev, says: “2023 was full of exciting challenges and significant milestones for Alpha Affiliates. I am very proud of the hard work our ever-growing team has put in to gain traction across key markets, launch exciting new products and increase our affiliate base.

“Announcing the winners of our biggest and most ambitious contest for affiliates, partners and webmasters to date is an ideal way of capping off the year and rewarding our affiliates who have been integral to our success.

“On behalf of Alpha Affiliates, I would like to thank all the participants who took part in the Affiliate Race. It is their involvement which  made this a resounding success.

“Looking ahead, 2024 is set to be a stand-out year for our company, as we continue to advance our services and products for our growing list of affiliates, collaborate with key partners in the industry, and expand our reach across new markets.”