Altenar is partnering with the International Betting Integrity Association (IBIA) to enhance sports betting integrity across Africa.
The African betting market is experiencing significant growth, with projections indicating a rise in total GGR from US$3.5bn in 2021 to $19.4bn by 2030. Online betting is expected to reach $16.4bn.
The market’s expansion is driven by digital advancements, with GeoPoll’s research showing that 95% of bettors in countries like Ghana, Kenya and Nigeria place bets via mobile devices. As the market grows, maintaining sports and betting integrity becomes crucial. Altenar’s collaboration with IBIA is pivotal in this context.
IBIA is a non-profit association dedicated to safeguarding sports betting integrity. It represents over 90 companies and 200 betting brands, monitoring more than 1.5m sporting events annually through its Global Monitoring & Alert Platform. This platform plays a vital role in analysing $300bn in global betting turnover each year, providing an essential layer of protection for regulated betting markets.
Altenar’s involvement with IBIA enhances its sportsbook offerings in African markets. The company combines a flexible sportsbook platform with local market insights and regulatory expertise, supporting operators across varying regulatory landscapes.
Membership in IBIA offers Altenar access to a network focused on addressing integrity risks, which is invaluable as the company expands in Africa.
Jacob Portelli, Sales Manager at Altenar, says: “Africa is a market with significant potential, but sustainable growth depends on building trust alongside strong technology and commercial propositions.”
Khalid Ali, CEO of IBIA, adds, “The African market provides both opportunities and challenges. Altenar demonstrates a clear commitment to integrity monitoring, helping to bridge regulatory gaps.”
As African betting markets evolve, the integration of sportsbook technology, local expertise and international integrity standards will support operators in developing mature and sustainable markets.
Altenar and IBIA’s partnership aims to bolster trust and integrity across Africa’s rapidly growing betting landscape.
TAGS: Altenar, International Betting Integrity Association
