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Altenar signs pan-LatAm deal with GanaPlay

Altenar signs pan-LatAm deal with GanaPlay

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Altenar has secured a deal with major online gaming and sports betting operator, GanaPlay.

This omnichannel partnership will see Altenar bolster its credentials in LatAm with GanaPlay offering the provider’s award-winning sportsbook technology across all of its Latin and Central American markets.

Altenar will provide its full multi-channel software, with GanaPlay set to benefit from Altenar’s extensive offering of specialised LatAm sports betting on virtual sports, lottery and quinielas, as well as international sports such as football.

GanaPlay is popular across the continent, with sponsorship deals with major football teams including El Salvador’s Alianza FC, as well as Ecuador’s El Nacional and Macará. A highly regarded operator for more than 15 years, they are hugely popular, accepting bets on more than 50 categories of sports and events.

Enlisting more than 300 analysts to individually manage more than 40,000 live games per month, GanaPlay anticipates a boost in popularity with the aid of Altenar’s sportsbook offering, as well as greatly boosting its retail presence.

Vasileios Michail, Junior Account Manager at Altenar, says: “Our sportsbook solution is best-in-class, and we are delighted to offer this to our new partner, GanaPlay. 

“We want to help our partners to achieve their goals and provide countless players with high levels of engagement, and the adaptable nature of our solutions allow us to do just that.”

Andres Felipe Clavijo, CEO at GanaPlay, adds: “We are thrilled to announce a deal with Altenar to offer our award-winning product to the LatAm markets.”

“I am sure that with their omni-channel software and exciting tools such as Betbuilder and Partial Cashout, we will continue our exponential growth in the region. We are excited to get started.”