Amazon has added a 24/7 sports betting network to its Prime Video offerings. The deal with gambling network SportsGrid comes as the e-commerce giant is weighing the creation of a stand-alone sports app.
SportsGrid also will be available as part of Amazon’s free bundle of channels on its FreeVee platform.
The new betting network is the latest move into the sports arena by Amazon. The company now has exclusive rights to a number of English Premier League football (soccer) matches. In the US, it also launched its season ‘Thursday Night Football’, having contracted to pay in excess of $1bn per season over 11 years for the rights.
Amazon is also a stakeholder in the YES Network, broadcaster of New York Yankees baseball games.
It has also been reported that Amazon is considering its own sports app, to further monetise its various sports rights, with the inclusion of a SportsGrid betting service also an option.
SportsGrid partners with operators BetMGM, FanDuel and WynnBet to produce gambling-themed content focused on fantasy sports and wagering. In addition to Prime and FreeVee, it is distributed by a number of other streaming services including Roku, YouTube TV and Fubo.
