A fantastically entertaining study by CasinoReviews.net has mapped out the favourite athletes across the US states, with a spotlight on the NFL and NBA leagues.
Ussing data from a range of premium trends data collectors and social media platforms, the study aimed to determine the most popular US athletes based on merchandise sales, search volume and social media following. Points were assigned to each factor, with 10 being the highest and one being the lowest.
Tom Brady is America’s favourite NFL athlete and overall athlete, dominating merchandise sales, search hits and social media following in all but five states.
LeBron James is the most popular NBA player, with a staggering social media following of 237.7m, Stephen Curry tops the charts in NBAstore sales data.
The lead researcher at Casinoreviews.net commented: “Our study provides a deep dive into the preferences of Americans when it comes to their favourite athletes. The dominance of NFL and NBA in the country is clear, and it is fascinating to see how individual states have their favourites.”
The full study can be found HERE