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Anakatech enlists Altenar to launch sports betting vertical

Anakatech enlists Altenar to launch sports betting vertical

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Leading sportsbook and iGaming software supplier, Altenar, has partnered with gaming platform provider Anakatech to support its entry into sports betting across established European markets.

The partnership will see Altenar employ its solutions and market insights to deliver a flexible and scalable sports betting platform tailored to Anakatech’s customers in Spain and the UK.

Established in 2013, Anakatech develops a powerful gaming platform built in-house with its own game studios producing 180+ online and mobile-friendly scratch, slot and lottery games.

This deal follows Anakatech’s plans to tap into a wider audience of customers by providing a more comprehensive platform. The agreement with Altenar will allow the provider to personalise its player management, deploy technological expertise and create a holistic gaming solution with the inclusion of sports betting.

With this collaboration, Altenar strengthens its growing position in Bulgaria and looks ahead to supporting Anakatech’s growth in other regulated markets in the long term.

Vagelis Bairlis, Sales Manager at Altenar, says: “We are pleased to partner with Anakatech for the launch of its new sports betting vertical, which will offer an enhanced gaming experience for customers in Spain and the UK.

“With our knowledge of these markets, we will provide a tailored solution that meets the specific needs of bettors, positioning Anakatech as a respected provider from the outset.”

Jeff Letlat, COO at Anakatech, adds: “Altenar is a top-tier solution for sports betting software, and we are looking forward to integrating their innovative and localised product on our platform for customers in target markets.”