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AretoNet launches natural language-powered gaming BI

AretoNet launches natural language-powered gaming BI

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Player engagement specialists, AretoNet, is launching a first-of-its-kind Gaming Business Intelligence (BI) platform, offering a number of benefits to both operators and B2B platforms. 

The Gaming BI platform allows operators and platforms to leverage the Betintel.ai existing data ecosystem, covering several key areas of operations, including initial acquisition sources, registration and key event touchpoints, product trends, player behaviour, game and financial data and KPIs.

Both B2B and B2C partners can take advantage of a dedicated setup and either leverage Betintel.ai existing data ecosystem, which comes with 140+ pre-set gaming specific reports as well as custom reports generated through natural language and a gambling lexicon comprising of over 2,000 industry phrases or use the platform to sit on top of an existing data ecosystem while retaining all the same functionality.

Using natural language, the platform offers the ability to create dashboards, answer questions related to any data, custom reports and the creation of segments, while providing unparalleled access to data and insights without the involvement of technical or data teams.

For the more technology-savvy user, a traditional structured query language is also available to explore data or alter existing reports and queries.

Justin G Farrugia, CEO, AretoNet, says: “We are delighted to bring Betintel.ai, our standalone NL-powered Gaming BI platform to market, giving partners the chance to effortlessly access their data and uncover insights to make efficient and accurate decisions.

“Creating such reports can take days or even weeks, which prolongs decision-making and turns what should be a proactive, real-time decision into a reactive decision. This will bring a huge boost to the analysis and optimisation of several core aspects of an organisation, while minimising the operational burden on the existing business.”