Aristocrat secures exclusive NFL-based slots licence

Aristocrat Gaming has secured the exclusive license to develop land-based NFL-themed slot machines, as well as non-exclusive rights for virtual sports games, under a multi-year contract with the National Football League (NFL). Announcing the deal, Hector Fernandez, President of Aristocrat Americas & EMEA, said: “At Aristocrat, we are changing the game. In that spirit, we are thrilled to enter this agreement with the NFL, whose similar mission made this a natural partnership. Fans worldwide love watching the NFL and casino players worldwide enjoy Aristocrat games. This agreement presents a new opportunity to reach tens of millions of NFL and Aristocrat fans with exciting new entertainment options on the casino floor and beyond.” Aristocrat will also produce a range of virtual sport games for the NFL, however, unlike the slot partnership this agreement is non-exclusive. The NFL also hopes this partnership will provide an opportunity to further drive fan engagement via gaming. “The world of casino gaming is transforming, and the NFL is thrilled to be teaming up with industry leader, Aristocrat Gaming, with their proven track record in slot machine innovation and commitment to responsible gaming, Today’s slot machines offer engaging experiences akin to popular video game consoles that our fans adore, and we believe with Aristocrat’s vision, we can bring that exciting gaming experience to fans on the casino floor looking to show their love of football,” said Rachel Hoagland, VP, Gaming & Partnership Management, NFL. Aristocrat hopes to release these exclusive slots during the 2023 NFL season, when fans will also be able to customise the games to fit their favourite teams.