AstroPay has confirmed a renewed sponsorship agreement with the iconic English Premier League football club, Wolverhampton Wanderers.
Entering its second season, this new deal will see AstroPay act as the primary sponsor of ‘Wolves’ for the 2022/23 season, with branding featured on the front of matchday shirts for the club’s men’s, women’s and esports teams. AstroPay logos will also be printed on replica shirts, both adult and junior, to be sold in retail stores and online.
Molineux, the club’s home stadium, will carry AstroPay pitch side and screen branding, as will all club publications and social media platforms.
Russell Jones, General Manager for Marketing & Commercial Growth at Wolves, says: “As a forward-thinking and fast-growing brand, we know AstroPay has enjoyed the exposure and reach that the Premier League brings. This is their first move into principal front-of-shirt sponsorship, and it gives me immense pride that they have chosen Wolves.”
Mikael Lijtenstein, AstroPay CEO, adds: “We have built a great relationship with the club over the year and are pleased to be very much part of the Wolves family. They are a perfect fit for AstroPay, and the partnership further solidifies our growth strategy, particularly in terms of increasing our visibility in wider European market.”