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AvatarUX enters US with Caesars in Michigan

AvatarUX enters US with Caesars in Michigan

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AvatarUX is now live in the regulated US iGaming market for the first time following an exclusive launch on Caesars Palace Online Casino in Michigan.

This milestone marks the first step towards the studio’s aim to set its footprint in the regulated US and Canada through its agreement with Light & Wonder.

The first title, KokeshiPop, is now live exclusively on Caesars Palace Online, marking the first time AvatarUX’s content, headlined by its PopWins mechanic, is available to US players. Following this first launch, more titles will be released in North America across top US operators in different jurisdictions.

Lara Falzon, CEO at AvatarUX, says: “Caesars is a name that needs no introduction in the world of gaming and casino entertainment, and we are delighted to make our US market entry with such a prestigious brand.

KokeshiPop is a proven performer and one of our most exciting, fast-paced PopWins games and we are confident that Caesars customers will love the theme and nature of the title. It is a landmark moment for AvatarUX, and one we will look to use as a launchpad to further our growth in North America.”

Matthew Sunderland, SVP & Chief iGaming Officer at Caesars Digital, adds: “We are pleased to be the first operator in the US to bring AvatarUX’s content exclusively to our players, starting with KokeshiPop.

“This exciting launch falls in line with our goal of offering fresh and innovative content to our players across our iGaming platforms.”

Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, concludes: “We have been working closely with AvatarUX for several years, and it is a pleasure to enable their launch into the US. We are looking forward to seeing the great content from AvatarUX available to players in the US with Caesars Palace online casino.”