Data analytics platform beBettor has broadened its long-standing partnership with EveryMatrix, now enabling WealthScore to be available to its network of UK-licensed operator clients.
The collaboration began in July 2024, when EveryMatrix integrated beBettor’s V-Scan financial vulnerability product. Following its success, the two have now expanded the partnership’s scope to include WealthScore, both delivered through a single, real-time API integration.
WealthScore ranks individuals from 1 to 10 based on their GB wealth bracket. A score of 10 places a player in the top 10% wealth bracket, while a score of one means they are in the bottom 10%.
Access to the product enables EveryMatrix’s operator partners to deliver hyper personalised 1:1 marketing communication, based on each player’s relative wealth, immediately upon sign up.
This new phase underlines the growing recognition that wealth-based data can deliver unrivalled insight and power smarter CRM strategies for betting and gaming operators.
Sonny Cott, Chief Insights Officer at beBettor, says: “Actionable and non-intrusive player wealth data is becoming essential for effective marketing and customer engagement that pushes beyond assumptions, and we are proud to support EveryMatrix in delivering greater value to its operator clients.”
Kevin Furlong, CPO at EveryMatrix, adds: “Integrating beBettor’s WealthScore is a natural next step. This data provides a genuinely new dimension of insight for our operator partners allowing them to instantly optimise, personalise and further monetise campaigns.
“We are committed to offering our clients the most innovative tools on the market, and WealthScore helps us fulfil this mission. Our customers can now deliver more tailored experiences to their players and allocate budgets more intelligently.”
