In what has been an incredible start to the year for British boxing, UK-based Bet365 has announced an extension to its partnership with Boxxer, retaining the title of Official Betting Partner of Boxxer until 2023.
Bet365 branding will continue to appear prominently across all pre-promotional activity, including press conferences, open workouts and weigh-ins. There will be extensive in-arena exposure on each fight night, with 360-degree branding across the ring areas, as well as the venue’s screens, banners and boards.
The partnership will also see activations unique to the Boxxer Series, including a co-branded live draw, a branded and gamified ring walk, and Bet365-customised fighter stats displayed on the arena screens.
A Bet365 spokesperson commented: “Bet365 is delighted to have agreed a long-term partnership with Boxxer following a successful launch platform during 2020 and 2021. The brand ethos and approach align with the global brand, and with a very collaborative approach we are sure it will be a great 2022-23. Having already delivered iconic bouts together, we are excited for what is to come.”
“As the pioneers of in-play betting, seeing our branding featured across the ring and arenas for shows including Chris Eubank Jr, Amir Khan, Kell Brook and Josh Taylor was a really proud moment. And working alongside the fastest growing boxing promotional company in the UK is a fantastic proposition for our brand and our customers.”
