bet365 launches Winning is Everything campaign in US & Canada
bet365 has introduced its latest advertising campaign, Winning is Everything, targeting the North American market. Developed in collaboration with agency, VML, the campaign aims to engage passionate sports and casino enthusiasts with a fresh creative direction, visual identity and tagline.
This new initiative signifies a pivotal moment for bet365 as it continues to expand its presence in the US and Canada, including the establishment of its headquarters in Denver.
The campaign coincides with bet365’s strategic partnership as the Official Sports Betting Partner of UFC in North America. The campaign’s debut took place on Paramount+, during the national broadcast of UFC Fight Night: Emmett vs. Vallejos on March 14th.
Stephanie De Flora, CMO USA at bet365, says: “Passionate fans appreciate that ‘Winning is Everything’; possessing a deep understanding of the game, an edge or playing a hand while trusting their instincts. This campaign is engineered for this exact mindset.”
Glen Scott, Chief Creative Officer at VML Seattle, adds: Winning is Everything is more than a line; it’s the inner voice of the serious sports fan finally getting spoken out loud.”
The campaign will feature across various platforms, including TV, digital, social media, out-of-home advertising and audio channels, maintaining a strong presence at major sports events. It underscores bet365’s commitment to exceptional customer service and responsible gaming practices.
Additionally, an Early Payout Offer (EPO) will be part of the campaign during the college basketball tournament. In the first round, bets will be paid out automatically if a selected team gains a 10-point lead, with a 15-point threshold for the remainder of the tournament. Further offers will be announced throughout the event.
