The leading tournament circuit in world golf, the PGA Tour, has announced a three-year content and marketing agreement with bet365 and confirmed the company’s position as an Official Betting Operator of the PGA Tour.
This is the PGA Tour’s first Official Betting Operator partnership outside North America, with bet365 now covering territories that include the UK, Ireland and Australia, in addition to Canada.
In the UK, Ireland and Australia, bet365 will serve as the exclusive source for odds on the leader board and player pages on pgatour.com and on the Tour’s TOURCast viewing platform. bet365 will also enjoy brand presence across PGA Tour media properties, including pgatour.com, as well as Warner Bros. Discovery platforms such as golfdigest.com in the UK, Ireland, Australia and Canada.
“We are excited to work with bet365 to expand the Tour’s sports betting initiatives outside North America,” said Scott Warfield, VP of Gaming at the PGA TOUR. “bet365 was the first operator to integrate the Tour’s official in-play betting product and they are poised for tremendous growth being on the forefront of in-play sports betting in golf.”
A bet365 spokesperson added: “The bet365 group are delighted to be working with one of the most iconic brands in global sport. Throughout this partnership, bet365 will strive to continue delivering a market leading in-play experience to our golf customers, both across our global sites and the PGA Tour platforms.”