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Bet365 strengthens and extends existing partnership with UFC

Bet365 strengthens and extends existing partnership with UFC

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Describing itself as “the world’s favourite online sports betting brand”, UK-based Bet365 has extended its partnership with “the world’s premier mixed martial arts (MMA) organisation”, to include the creation of a new MMA YouTube show, hosted by UFC analyst Laura Sanko, and an extension of the agreement that names Bet365 the exclusive official betting partner of UFC in the UK and Ireland.

MMA fans will be treated to top-class content as UFC and Bet365 prepare to launch ‘One on One’ on YouTube, hosted by UFC analyst and commentator Laura Sanko. Features will include interviews with the world’s leading MMA fighters, plus fight previews, reviews and feature-based content and other behind the scenes action.

Bet365 will further reach the UFC audience by featuring in selected social media distributed UFC content, including the fans’ favourite series ‘If You Don’t Know, Now You Know’, hosted by UFC President, Dana White.

Nick Smith, VP of Global Partnerships at UFC, commented: “After such a successful 2021 with Bet365, we’re looking forward to expanding our partnership to include the creation of new digital content for our fans this year. This is the continuation of what we believe will be a long relationship with Bet365.”

Bet365 responded: “We are delighted to extend our relationship with UFC in a year that sees the organisation return to the UK with live events. We are looking forward to giving Laura Sanko an additional platform to engage with the UFC fanbase and show her technical insight and analysis.”

The agreement also includes visibility for Bet365 on UFC Fight Pass, the leading digital subscription service for combat sports, as it becomes the presenting partner of the Cage Warriors playlist.