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Betano announces sponsorship partnership with Bulgaria’s FC Lokomotiv Sofia

Betano announces sponsorship partnership with Bulgaria’s FC Lokomotiv Sofia


Starting with the club’s first official match of 2022, Betano, Kaizen Gaming’s online gaming operator, will be the official partner of Lokomotiv Sofia, with the Betano logo appearing on “the Railwaymen’s” team shirts for the next three years.

This is the first football club sponsorship in Bulgaria for Betano and marks Kaizen Gaming’s recent launch of operations in the country. Through its Betano and Stoiximan brands, Kaizen Gaming already operates in seven countries across Europe and South America, and Bulgaria is the largest new market in the company’s expansion plan.

The partnership with Lokomotiv Sofia is the latest addition to the company’s long list of football club sponsorships, which include the ‘Three Grandes’, namely Sporting, Benfica and Porto in Portugal, plus the reigning Brazilian champions, Atlético Mineiro, Olympiacos FC in Greece, FCSB in Romania and Club Universidad de Chile in Chile.

“I am delighted to announce our partnership with Lokomotiv Sofia, a historic football club and an incredible team,” said Tsvetin Yordanov, Kaizen Gaming Country Manager for Bulgaria. “We are thrilled that the Betano logo will from now on, be featured on the Railwaymen’s jerseys and we look forward to celebrating wins and undertaking joint social initiatives together. This sponsorship clearly highlights our strong commitment to the Bulgarian market and our support for Bulgarian sports and society.”

Ivan Vassilev, owner of Lokomotiv Sofia, added: “I am proud that Lokomotiv Sofia is the first Bulgarian club to be sponsored by an internationally proven company. For me, Lokomotiv Sofia is not just a club, but a mission. That is why Betano is more than a general sponsor, a stable partner with whom we will develop the mission ‘Lokomotive Sofia’. I am convinced that together we will achieve our goals, and this is just the beginning of a sustainable and successful partnership.”