BETBY has added cricket and other sports to its recently upgraded Bet Builder product, providing unique betting experiences and enhancing BETBY’s differentiation within the industry.
Cricket has become one of the most popular sports to bet on in recent years and with the 2023 Ashes currently taking place, players are seeking engagement with the sport in many forms. The integration of Cricket markets into Bet Builder 2.0 will allow players to create customised bets and enjoy even more flexibility when placing wagers.
BETBY’s Bet Builder now boasts other sports including ice hockey and basketball, with more sports soon to be added to widen the content offering. In addition, the number of football (soccer) events has been increased by 10%, demonstrating its commitment to providing customers with the best possible range of wagering opportunities, which now include esports disciplines and added player props for new leagues.
Aglaja Geta, Senior Product Owner at BETBY, says: “We are constantly striving to provide the best solutions and services for our players and the enhancement of our Bet Builder product is a testament to this.
“We are sure to see increased levels of engagement and interest from players as our innovative sportsbook offering continues to develop with more cutting-edge products and an enhanced portfolio of content.”