BETBY has expanded its Betby Games portfolio by launching ePadel Tennis and eSumo, introducing unique formats aimed at enhancing player engagement.
These titles mark a first in the industry, combining fast-paced content with high-frequency betting opportunities, positioning BETBY as a leader in innovative esports offerings.
The addition of ePadel Tennis and eSumo diversifies BETBY’s offerings by merging one of the fastest-growing racket sports with a renowned Japanese tradition. These new titles offer rapid event cycles and straightforward betting mechanics, providing operators with continuous, original content in two previously untapped verticals.
ePadel Tennis is the first iGaming product centred around padel, now a global phenomenon. The game features tournaments with a single-set format and more than 2,000 events monthly. It captures the essence of real-world padel with ultra-fast matches and over 15 betting markets, allowing operators to engage with padel’s expanding audience and add a new racket-sport vertical to their offerings.
eSumo introduces a unique concept inspired by sumo wrestling, delivering approximately 18,000 events monthly. Each match consists of 10 thrilling rounds, offering betting opportunities on overall match winners and individual rounds. Its straightforward mechanics and rapid pace make it accessible to combat sports audiences, providing sportsbooks with a distinctive format.
ePadel Tennis and eSumo reflect BETBY’s commitment to developing original content that serves underrepresented sports in the iGaming sector. By blending an emerging sport with a culturally iconic one, Betby Games enhances operators’ esports offerings, ensuring a differentiated betting experience available 24/7.
Kirill Nekrasov, Head of Innovation & R&D at BETBY, says: “Creating original content has always been central to the vision behind Betby Games, and ePadel Tennis and eSumo are two clear examples of how we continue to introduce new sports and formats to the betting industry.”
