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BETEGY hires Phil McIntyre as EVP US Sales

BETEGY hires Phil McIntyre as EVP US Sales

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Marketing technology provider, BETEGY, has appointed Phil McIntyre, a veteran television industry and branding executive, to join its senior team as Executive Vice President for North American Sales.

The announcement comes as the company seeks to bolster its standing across the US gaming and broadcast industries, following the company’s latest round of funding via Yolo Investments, a leading investor in the iGaming industry.

With plans to sign major broadcast and gaming industry deals in the coming months, BETEGY intends to continue boosting its leadership team by hiring the best talent available across the betting and media verticals.

Based at the company’s newly established New York City office, McIntyre will be responsible for expanding the company’s relationships with the US and Canadian entertainment sectors.

As part of his role, McIntyre will further complement the company’s rapid European growth, which has seen it sign content deals with some of Europe’s biggest broadcasters and operators, including Entain, Parimatch and Tipico.

Prior to BETEGY, McIntyre held executive positions as an SVP and Business Development Consultant to Nexstar Digital and also at SmithGeiger. He has managed campaigns for many of the world’s most recognised brands, including CBS, Univision, Sony Entertainment, Sinclair, CNN, Bloomberg Television, Comcast, ESPN, Starwood Capital and Hearst.

Commenting on the appointment, Alex Kornilov, CEO at BETEGY, says: “Phil has been a consultant and great supporter for BETEGY for a few years now, and we are thrilled to finally have him on board. He brings nearly three decades of sales, branding and entrepreneurial experience, and an unparalleled network of contacts throughout the US media business.”

Phil McIntyre adds: “I am extremely grateful for the opportunity and excited to join a strong team of innovators and complement it with everything I have to bring aboard. The past three years with BETEGY has been a great success, and I look forward to the new challenges and milestones to reach together.”