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BETEGY kicks off 2023 with Creative Studio

BETEGY kicks off 2023 with Creative Studio

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Award-winning marketing technology provider, BETEGY, has launched Creative Studio, the latest advanced element to its innovative platform, which it will be demonstrating at ICE 2023.

Targeted at betting, iGaming and sports media verticals, the latest addition to BETEGY’s platform enables industry professionals to dramatically increase marketing Click Through Rates (CTR) by providing data-driven, fully personalised scalable banner campaigns and video ads.

Creative Studio enables the creation of up to 1,000+ ad static and animated creatives from images imported from Figma or Photoshop without coding. It identifies dynamic fields of the ad, automatically feeding all campaign elements with dynamic data, including odds, sports stats and key info.

This drastically raises engagement in the campaigns and ensures the audience is provided with a constant incentive to bet, all segmented to unique audiences and demographics, ensuring the most efficient, targeted digital campaigns available on the market.

Once ad assets have been scaled, the BETEGY platform automatically exports the finalised images to ad platforms (DSP programmatic platforms, affiliate networks, direct media outlets, etc.) through an AWS-powered ad server which is designed to handle high-traffic volumes.

Delivering a truly efficient return on investment for betting, casino and sports media, the enhanced BETEGY platform also includes a built-in analytics suite to track the success of campaigns and reach target KPIs.

To deliver to a global audience, BETEGY also offers multiple features including language localisation and geo-compliance, ensuring all content is aligned with local laws and regulations, all while being deployed from one centralised source.

Compared to other leading banner systems in a closed experiment, BETEGY’s technology increased marketing viewability by 16% and CTR by over 20%, resulting in a record-breaking increase in view-through conversions.

Alex Kornilov, CEO at BETEGY, says: “We are all about game-changing technology at BETEGY. Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market.

“With just a few clicks, campaigns are tailored to reach a personalised and segmented set of demographics – this can be everything from viewers’ preferred sports teams to adjusting to any fixture or sporting schedule throughout the calendar year.”

Eugenie Golovina, CMO at BETEGY, adds: “ICE attendees will get a first-hand look at what our game-changing Creative Studio can achieve for them, as well as disrupt their marketing routine in hitting the highest KPIs.”

To find out more, ICE attendees can visit stand N1-440 to book an in-person demonstration.