BETER has added eTennis disciplines to its flagship ESportsBattle series, making BETER the first supplier to introduce a fast-paced eTennis format to the market, enabling operators to stand out with a truly unique product, provided with live streams, real-time data and hyper-accurate odds.
The new discipline follows Grand Slam rules and consists of three sets. BETER is initially offering around 400 events per month, each lasting approximately 40 minutes, with competitions held daily from 07:00 to 15:30 CET. The supplier also plans to scale up to 2,200 monthly events by the end of the year, featuring various match formats across two concurrent 24/7 streams.
What sets eTennis apart is that bettors engage with real-world superstars rather than generic avatars. Familiar faces include Novak Djokovic, Roger Federer, Carlos Alcaraz, Jannik Sinner, Rafael Nadal, Gaël Monfils, Casper Ruud, Alex de Minaur and more. This roster is curated based on sportsbooks’ feedback to ensure immediate recognition and wide appeal.
BETER’s exclusive ESportsBattle tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey and now eTennis. With the addition of this latest discipline, BETER offers operators’ customers approximately 500,000 esports matches annually, with up to 50 markets per event. Operators benefit from a sustainable average margin of 7.5%. All matches are provided with 24/7 live streaming, real-time data, and odds.
Gal Ehrlich, CEO of BETER, says: “We continue to mirror the most popular real-world sports with fast-paced esports counterparts to engage next-gen bettors. The addition of eTennis to our flagship ESportsBattle tournaments is the perfect next step.
“Interest in tennis is incredibly high among players, and this has led to a huge surge in demand among sportsbooks for an esports version of the game. We are thrilled to now fill this gap in the market with a completely new offering.”
Adam Conway, General Manager of Esports Business Division at BETER, adds: “Tennis is an incredibly popular sport worldwide, so it made perfect sense to add eTennis to our ESportsBattle tournaments, given the rising demand among operators and bettors for fast, round-the-clock esports content.”
