In a speech on the Innovation Stage at SBC Summit CIS 2021, Gal Ehrlich, CEO of BETER, spoke of how 24/7 commercial sports and esports tournaments drive the CIS market. His presentation was devoted to the significant boost of fast betting in the sports betting industry and how betting operators can benefit from 24/7 commercial tournaments. BETER is a leading provider of fast sports and esports content, live streaming, live data and betting odds. BETER powers events such as the Setka Cup, ESportsBattle and Asia Pro League tournaments and offers trading of world esports events. BETER sports and esports content is featured on more than 100 global sportsbooks. Commenting on his presentation at this premier regional event, Gal Ehrlich said: “The main idea of BETER products and the key objective of the company is to provide events for fast-paced entertainment. I am glad to share insights about core competitive advantages and the relevance of such content for the industry, and the role of the CIS region in its development. I will be glad to see everyone and discuss the topic.”
