BETER, industry leader in fast betting content focused on sports betting and live casino, has inked a deal with Novibet, continuing BETER’s trend of adding marquee gaming companies to its already impressive client portfolio.
The partnership, facilitated by Betbazar, provides Novibet with access to BETER’s full suite of sports and esports content. This includes the proprietary Setka Cup table tennis and fan-favourite ESportsBattle tournaments, covering eFootball, eBasketball, eHockey and CS2.
Novibet also adds BSKT Cup League and Ping Pong Point to its offering. These are the latest addition to BETER’s expanding roster of live tournaments and cover the much-loved sports of ping pong and basketball. In addition, the gaming tech company gains access to the provider’s esports odds feed.
BETER provides its sports and esports tournaments with 24/7 live streaming and covers more than 44,000 monthly events. It combines up-to-the-minute live data and odds to provide an immersive betting experience to Novibet players that is unrivalled within the industry.
Gal Ehrlich, CEO at BETER, says: “Novibet is an established, high-calibre gaming tech company and we are thrilled to see our leading sports and esports content added to its offering to players.
“From day one, we have focused on providing fast betting experiences to bettors as this is the content they want to engage with. That we offer this across sports through products such as the Setka Cup and esports with our ESportsBattle brand has made us a must-have partner.”
Thanos Gkiokas, Director of Sportsbook at Novibet, adds: “We are committed to providing our players with the best sports and esports betting experience in the market and to do that, we have to team-up with premium content providers and we could not ask for a better partner than BETER.
“It sits at the cutting edge to offer fast-betting content that hits the mark with a range of player audiences and sports fans. This is a very important partnership for us, and one that strengthens Novibet’s position as a top destination for sports and esports betting.”