In a move designed to significantly strengthen its position as the betting and gaming market’s leading provider of ‘next-gen’ solutions, Beter has dramatically enhanced its efootball provision, making this offering the most comprehensive package available across Europe.
A deal has struck with the Esports Content Factory (ECF) provides Beter with exclusive distribution rights, adding more depth of content to the events it supplies. Available via existing feeds to Beter partners across 40 global markets, each eight-minute event will comply with Beter’s strict integrity policies and technical requirements, supported by the provider’s expert and trusted team.
Gal Ehrlich, CEO of Beter, notes: “We are confident that efootball will continue to play a key role in the gaming industry and as such, Beter continues to meet the growing demand for fast-paced events that are gaining momentum across sportsbooks. We are constantly refining and improving our provision of the most advanced selection of high-velocity betting products that the current generation of players requires. This huge increase in the number of events, along with our exclusive ECF distribution deal, promises a more complete and diverse efootball experience, furthering our engagement value as the industry’s most comprehensive supplier. We can now provide a packed match schedule that’s available 24/7, catering to all operators and their players. Our leading content allows sportsbooks to fill free airtime and engage customers with fast, high quality efootball content designed to meet their specific needs.”
Beter data and content are used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group.
