BETER, leading provider of betting content and data, and GRID, a first-party esports live data provider, extend their partnership to bring advanced data visualisations to BETER’s esports offering, enhancing the betting experience for enthusiasts around the globe.
GRID Widgets include visualisations such as The Map Winner Prediction Tracker, Series Scoreboard, LiveLog and Comparison Widgets. The integration will also see a recently released GRID Stats Widget integrated into the BETER betting solutions, displaying various customisable statistics such as Win Rate, Damage per Round, First 5 Kills, Headshots and many more.
Designed to be game title-agnostic, the GRID Widgets display real-time stats. They can be powered by any data source for any game in any genre, making them an entirely universal tool for data visualisation across all esports content.
This new integration will help bettors make more informed betting decisions and significantly increase their understanding of the game and its progress before, during and after the game is live.
Chuck Robinson, CRO at BETER, says: “We are excited to expand our partnership with GRID, bringing advanced data visualisations to our esports offering.
“This collaboration allows us to offer our partners’ customers a more immersive and engaging betting experience, helping them interact with esports on a whole new level. By leveraging GRID’s real-time data and customisable widgets with comprehensive statistics, we are setting a new standard in the betting landscape, ensuring that BETER continues to lead the way in innovative esports betting solutions.”
Mikael Westerling, Chief Sales Officer at GRID, adds: “Together with BETER, we share a common vision for how the esports betting experience should be designed – immersive, authentic, interactive and powered by official data.
“Data is a powerful tool for storytelling, and the GRID Widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences. By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community.”
