BETER, renowned for its fast-paced esports and sports content, has partnered with BAR 1 Betting, a leading Irish sportsbook, enhancing its portfolio of tier-1 operator partners.
This collaboration introduces Irish bettors to BETER’s exclusive ESportsBattle content, with eFootball and eBasketball as the initial offerings on the BAR 1 platform.
Established in 1995 in Dundalk, County Louth, BAR 1 Betting began as a family-run brick-and-mortar shop. It has grown to establish a notable presence across Ireland. In 2018, BAR 1 launched its online platform, BAR1betting.com, providing diverse markets, competitive odds and enticing promotions.
BETER, a leader in fast-paced betting content, offers over 500,000 events annually through its ESportsBattle tournaments, including eFootball, eBasketball, eHockey and eTennis. The company offers up to 50 markets with an average operator margin exceeding 7.5%.
BETER’s Esports Odds Feed delivers market-leading odds and boasts high uptime across more than 450 global tournaments, covering 40,000 pre-match and live events yearly.
Gal Ehrlich, CEO of BETER, says: “As the leading provider of live streams, live data and odds for the betting industry, we are delighted that BAR 1 Betting has chosen BETER to provide its bettors with premier eFootball and eBasketball offerings.”
He emphasised the opportunity to expand BETER’s esports content reach across regulated markets, supporting BAR 1 Betting’s leadership in odds and event coverage.
Barney O’Hare, CEO of BAR 1 Betting, adds: “From day one, BAR 1 Betting has been built on a customer-first philosophy. When our customers speak, we listen so when they asked for more esports content, we knew BETER was the ideal partner.”
