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BETER partnership expands M88 esports coverage

BETER partnership expands M88 esports coverage


International sports and esports betting provider BETER have joined leading Asian sportsbook M88 in a partnership that will see M88 take advantage of BETER’s portfolio to further engage players across the region. It means the addition of more than 30,000 extra global esports tournament events and 200,000 ESportsBattle matches every year. BETER will provide M88 with customised quarter markets that perfectly suit their players’ needs. All live streams, data, odds and margins can easily be managed in the BETER’s Client Console.

“Here at BETER, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market,” said Gal Ehrlich, CEO at BETER. “This is a primary focus for the next few years, and we firmly believe that this partnership will prove to be prosperous and beneficial for both parties.”

“We have been interested in the type of fast content that BETER provides for some time,” added Alan Wafer, Head of Business Development at M88. “We also see exactly what BETER can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments. The integration and testing process proved that we have found a reliable partner with top-notch solutions that will help us further enhance what we offer bettors.”