BETER, industry-leading provider of next-gen betting and gaming solutions, has announced an overhaul of its brands and services as it prepares to attend ICE 2022 as the foremost supplier of the gaming products of the future. Firmly established as a leading supplier of data and content, with a client base that includes Sportradar, Bet365, M88, William Hill and Fortuna Entertainment, BETER approaches 2022 with a total overhaul of its multiple verticals spanning fast sports, esports, gaming and live casino.
As the global industry prepares for a new, faster-paced, era of betting BETER took the strategic decision to upgrade its product and service portfolio, in order to position itself as the world’s most comprehensive provider to this high-velocity audience. Offering superior margins across its services, the company will cater to more than 30,000 live events per month, as well as the industry’s highest uptime, dedicated to ensuring the brand will be the most reliable supplier available across its verticals. Each of the enhanced services has been designed with the next generation of player in mind – and so created to boost engagement, retention and operator revenue – and launched following an extensive period of trials and research. These revamped services will encompass: BETER Esports global tournaments, with its EsportsBattle and high-margin AI virtual tournaments, BETER Sports, with its renowned Setka Cup, including table tennis and volleyball and also Fast Games by BETER Gaming, designed to merge the sports betting and casino experiences.
Commenting on the company’s newly established mission, CEO Gal Ehrlich said: “We are here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it. The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we are going to be ready to showcase why we are the best choice out there for taking our partners into this new era of betting. With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams.”
Alexander Gusev, CEO at JKR Investment Group, BETER’s majority shareholder, added: “As a key company within our portfolio, BETER has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer. Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to BETER setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”
