BETER has promoted Mashchenko to the role of General Manager of its Sports business unit. Maria was previously COO, responsible for the development of in-house, outsourced and franchised sports and esports tournaments, taking them to new levels through key collaborations with major sports and esports organisations.
The BETER Sports vertical currently covers the table tennis discipline. The Setka Cup tournament table tennis matches are among the most popular events, registering more than 13 million views per month around the world.
Maria Mashchenko says: “BETER Sports is a product that has grown in strength. Today we offer 13 different sports arenas across four different countries. I believe that this is just the start, and with our Sports team we will be able to present even more industry-leading content.”
