BETER has published a report showing a major change in player preferences towards round-the-clock, fast betting content.
Betting on eFootball during Euro & Copa America 2024 shows a surge in demand for, and engagement with, the provider’s ESportsBattle eFootball product during both tournaments, with the number of unique bettors up 11.4%, the number of bets up 12.8% and turnover up 13.4% across all operator partner platforms offering ESportsBattle content.
Demand peaked at the conclusions of Euro 2024 and Copa America which took place on July 14th in a ‘Super Sunday’ of football. In the following days (July 15th & 16th), when no matches were played, BETER recorded the highest levels of engagement with, and turnover from, eFootball.
On days when matches took place, the number of bets and average turnover on eFootball increased across all timeslots, with the greatest growth seen during the evening right after matches concluded.
BETER’s eFootball product includes three formats, the fast-paced and spectacular Volta (lasting six minutes in total) plus the more traditional 2×4 and 2×6 minute formats.
The report supports the shift towards fast betting content. Players also want to access sports and betting opportunities round the clock, especially when there is no on-the-pitch action taking place.
ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month across popular disciplines such as eFootball, eBasketball, eHockey and CS2, with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.
George Arabatlian, Head of Account Management at BETER, says: “This report underscores a significant shift in player behaviour. Bettors are eager to engage with football-related content, even in the absence of live matches. This is where our 24/7 eFootball product truly shines, providing continuous entertainment and wagering opportunities.
“BETER has become a leader in delivering this type of content, and we are excited to partner with more operators to provide their players with round-the-clock access to our cutting-edge ESportsBattle tournaments.”
