As part of its strategy to assist operators in enhancing player conversion, BetGames is introducing Live Roulette to its product lineup.
This new offering leverages the familiar appeal of traditional roulette, combined with the advantages of live, round-the-clock availability, making this casino product appeal to sports bettors through continuous gaming opportunities.
Live Roulette is the latest product to swell BetGames’ expanding, diverse portfolio. The ability for operators to tailor the Live Roulette environment to their specific branding needs has been developed to boost player immersion and support brand alignment.
Extending the potential global reach of Live Roulette, it is also available in English, helping ensure that every operator can offer a distinctive experience tailored to their audience.
Ian Catchick, CPO at BetGames, says: “Our goal is to support our operators in player conversion. Live Roulette’s 24/7 availability and customisation capabilities transform traditional gameplay into a powerful tool for the conversion of sports bettors to recreational casino players, enhancing user interaction and satisfaction.
“The rollout of Live Roulette demonstrates our commitment to enhancing operator success through products designed for high engagement and cross-selling, rather than focusing solely on innovation, reinforcing our position in both established and emerging markets.”
