Live dealer and betting games studio BetGames is ready to expand its operations in the UK following multiple new licences issued by the UK Gambling Commission (UKGC).
These latest UKGC approvals enable BetGames to provide facilities for betting on real events, as well as for virtual events. This comes as an addition to BetGames’ existing gambling software and casino host licences for the UK. BetGames will now be able to deliver its current games portfolio to all licensed UK operators, with initial launches to be announced shortly.
The first new product hitting the UK market will be Twain Sport, delivering 24/7 short-form, basketball and football action. Unique to the betting industry, Twain Sport has been designed to be the perfect sporting complement for traditional iGaming, offering a high-turnover schedule that boosts both engagement and incremental revenue for operators.
Professional athletes compete in one-on-one challenges, with non-stop 60-second matches available every two minutes daily. Totalling 1,440 matches per day and 43,200 per month, Twain Sport is targeted towards millennial and Gen-Z demographics, in a low-staking, regulation-friendly format.
BetGames’ CEO, Andreas Koeberl, says: “Our latest UK approvals are going to be an absolute game-changer for us. Live since October 2022, Twain Sport has already proven a resounding success having been deployed with 45 operators globally in just six months, as well as 20 more contracts currently under negotiation.
“Our mission at BetGames has always been to offer unique products for the iGaming industry. With Twain Sport, we have something truly special for the UK market – the first-of-its-kind high-turnover sporting action that will be the perfect cross-sell for sports betting and casino fans.
“Perfect for the new low-staking regulatory environment in the UK, we can’t wait to see how it performs.”