UK sports betting and casino operator, BetGoodwin, has partnered with data analytics platform, beBettor, to improve player segmentation and personalisation with beBettor Wealth Scores.
beBettor’s platform ranks individuals from one to 10 based on their GB wealth bracket, a score of 10 places a player in the top 10% in the UK, while a score of one means they are in the bottom 10%.
Armed with this player wealth data, BetGoodwin will gain a vital edge in the market by building smarter wealth-based segmentation and identifying high potential players within seconds of them opening an account.
This partnership is the latest high-profile deal agreed by beBettor as the provider demonstrates that customer wealth data is a missing piece in the puzzle for the industry’s CRM and marketing teams.
Graeme Price, CCO at beBettor, says: “We are delighted to welcome BetGoodwin to the game-changing power of player Wealth Scores. We are confident this will give them a real edge over other operators who are often flying blind when it comes to players’ financial capacity.”
Alan Bridle, Head of Marketing at BetGoodwin, adds: “Partnering with beBettor gives us a significant advantage of understanding our customers on a deeper level from the moment they join us, which helps our team to personalise their experience from day one.
“beBettor Wealth Scores open up more opportunities to segment players in impactful ways and we are confident this will have a positive impact on player engagement and satisfaction.”
