Describing itself as “the only online entertainment site with Brazilian DNA”, Betmotion has launched its new player-centric website, developed using Salsa Technology’s advanced tech capabilities.
A revitalised front-end has been designed to allow for a more intuitive experience that is frictionless to navigate. Alongside a rich array of sports and online gaming offerings, Betmotion users now have even quicker page load times and menus that are seamless to move between.
Salsa Technology led the visual concept process, guided by multiple user stories that helped shape an intuitive site that has an unrivalled player experience as its driving force. Over the course of a few months, involvement from developers, functional analysts, customer support and quality assurance professionals that gave the Salsa team a picture of what was required to deliver the project.
Betmotion is a major supporter of national sport, valuing principles such as transparency, security, solidity, trust and social. The operator presents players with as many as 3,500 games, complemented by a range of markets such as sports betting, bingo, casino and slots, and all supported by an outstanding live streaming service that includes more than 1,000 sporting events and 12 European football leagues including Ligue 1, La Liga and Serie A.
“Our new website is amazing, responsive, clean, easy to navigate and features a wealth of entertainment offerings. We are very happy with the final result and users will be too thanks to our player-focused approach that will drive even greater engagement levels,” celebrates Betmotion’s Country Manager in Brazil, Fernanda Gomes.
“The Salsa Omni platform is at the heart of Betmotion’s operation and provides the perfect foundation to build a successful customer-facing operation. Our Player Account Management has an extremely robust back office, with a complete set of features that is essential for any business looking to succeed in LatAm. Our challenge was helping Betmotion better align its front end with the leading back-office that drives the business,” explains Manager of Functional Analysis, Customer Support & Quality at Salsa Technology, Jefferson Torquato.
