Swedish sports betting giant, Betsson, has announced the launch of its Betsafe mobile sportsbook app in the US state of Colorado, in partnership with Dostal Alley Casino.
The Business-to-Consumer (B2C) launch of Betsafe showcases Betsson’s proprietary, US-adapted sportsbook for new and existing operators in the market, making it an important component of the company’s Business-to-Business (B2B) strategy in the country.
Betsson has also opened a dedicated office in Denver, with the primary purpose of supporting regional B2B operations and an Account Director for the B2B offering in the US has been recruited. B2C operations will also be run from the Denver office and a Managing Director for the B2C offering is already on the ground.
Pontus Lindwall, CEO & President of Betsson AB says: “The launch of our proprietary sportsbook in the US is an important milestone. We are entering a new continent, expanding Betsson’s global reach and further solidifying our B2B and B2C ambitions, thanks to many months of hard work by our product and technology teams to craft a product customised for the US market.”
The launch in Colorado was made possible by conducting significant regulatory and technological preparations to ensure that Betsson’s sportsbook meets the high standards required in the US. The GLI 33 certification that Gaming Laboratories International (GLI) issued for the sportsbook in Colorado is also necessary for operating in several states, and thus serves as an important cornerstone in the establishment of Betsson’s B2B sportsbook offering in the country.
The Betsafe app will be available for download via iOS and Android and provides players with a wide range of sports categories, a variety of betting and payment options, competitive odds and engaging promotions for Colorado residents and visitors.